Redesigning the identity verification flow to maximize conversion — reducing drop-off while keeping compliance airtight. UX strategy meets fintech scale.
Designing the UX for an AI-powered automation agent — making complex AI workflows feel intuitive, transparent and genuinely useful for end users.
Building a design system built for the AI era — tokens, components and patterns that scale across products and adapt to AI-generated interfaces.
Product design for íon, Itaú's investment platform — simplifying complex financial products for millions of users through a clean, trustworthy mobile experience.
End-to-end product design for Bioritmo's digital ecosystem — a mobile app and website serving one of Brazil's largest gym chains. From member experience to class booking and retention flows.
Redesigning the Smiles loyalty shopping experience — connecting miles redemption with a marketplace of products and services to drive engagement and revenue.
Head of UX & Design at Certta — Brazil's leading identity verification platform. I build high-performance teams, align design with OKRs, and ship products people actually enjoy using. AI is part of my daily workflow, not a buzzword.
Got a great product challenge? A team that needs a spark? Or just want to geek out about design and AI? I'm genuinely happy to chat. 👋